The American Cancer Society Relay for Life received the financial benefits of a brief experiment that was conducted on Monday morning March 7th by Dr. Ida Mills’ Social Psychology class. The class took part in a 15 minute trial across campus, using three social compliance techniques: foot-in-the-door, door-in-the-face, and pique. In this short trial, the students collected $66.16 for Relay for Life. Although the door-in-the-face technique garnered the most total money, the pique technique collected the highest amount of money per person. Afterwards, students discussed dependent and independent variables, research methodologies, ethics and limitations.
