The American Cancer Society Relay for Life received the financial benefits of a brief experiment that was conducted on Monday morning March 7th by Dr. Ida Mills’ Social Psychology class. The class took part in a 15 minute trial across campus, using three social compliance techniques: foot-in-the-door, door-in-the-face, and pique. In this short trial, the students collected $66.16 for Relay for Life. Although the door-in-the-face technique garnered the most total money, the pique technique collected the highest amount of money per person. Afterwards, students discussed dependent and independent variables, research methodologies, ethics and limitations.
Tue Mar 8, 2011